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FAQ by Industry Experts

Kasey Kaplan
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Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. (...). A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call. (...)
BI Africa
BI Africa #Featuredpost
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Frequently Asked Questions (FAQ) page on the website can address common queries and save time for both the business and its customers. A well-structured FAQ page provides concise and helpful answers to frequently asked questions, improving user experience and reducing customer support inquiries. Regularly updating and expanding the FAQ page based on customer feedback and emerging trends is crucial for its effectiveness.
Abidemi Sanusi
Abidemi SanusiAccessing expertise
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By putting yourself in your potential customers' shoes and answering every question they could possibly have about your product or service, you put them at ease, build up trust in your brand and set up yourself as the expert in your field. That will help you win customers (...)
Michelle Nickolaisen
Michelle NickolaisenContent Marketer & Strategist
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FAQ pages come in handy for multiple reasons: The format of an FAQ page (questions, followed by answers) is a natural fit for search-engine optimization (...) Sales: Most people don’t want to have to talk to a real person to have their questions answered – especially if they’re in the pre-sales stage (...) Support: For similar reasons as sales – people prefer to solve their problems ASAP (...) Having a thorough list of FAQs can help your existing customers troubleshoot on their own and solve common problems (...)
Lee Wilson
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Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination page experiences. An effective FAQ resource can educate, inform, and naturally guide the user through your website’s content and toward the goals and results you have set. Over the years, the role of the FAQ page has changed substantially, and now an FAQ page is an essential webpage to have on your site. (...)
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An accordion can improve the user experience (...) If readers only need some information on a page, then an accordion can help them more easily and efficiently find the information they’re looking for. FAQ pages often use an accordion because many readers are coming to find an answer to one or two questions only. If you’re challenged with fitting a lot of content on a small screen like a mobile device, then an accordion can help give readers an overview of what the page is about (...)

faq writing Features

Frequently Asked Questions

Can FAQs improve user experience on a website?
Yes, FAQ pages centralize information, allowing users to find answers quickly and effortlessly, enhancing their overall experience on the site.
How do FAQs enhance site navigation?

FAQs can link answers to relevant site content, aiding discovery and improving navigation efficiency for users.

For content strategy click here.

Can having an FAQ page boost my website's SEO?
Well-optimized FAQs with relevant keywords can enhance SEO, potentially appearing in Google’s Featured Snippets and attracting more traffic.
Do FAQs help reduce customer service costs?
By answering common questions, FAQs reduce routine inquiries, allowing customer service to focus on complex issues and reducing operational costs.
How are FAQs written to fit my specific needs?

To tailor FAQs to your specific requirements, we begin by conducting thorough research that includes reviewing your relevant pages, analyzing competitors, and most importantly, incorporating your feedback.

We then optimize the content to achieve the desired effectiveness, whether the focus is on support, sales, navigation, or SEO. This approach ensures that the FAQs are not only informative but also directly aligned with your strategic goals.

How does an FAQ page establish trust and authority?
An FAQ page showcases your expertise and reliability by providing clear, helpful answers, building trust with your audience.
Can FAQs guide content development strategies?
Insights from common questions in FAQs can guide targeted content creation, addressing user needs and boosting engagement.
Do FAQs influence conversion rates on websites?

By addressing potential concerns in FAQs, websites can smooth the path to purchase, thereby boosting conversion rates.

Will an FAQ page certainly appear in Google search results?
Including FAQ Schema helps but doesn’t guarantee visibility. It depends on SEO factors and content relevance.
What is FAQ Schema and do I need it?

FAQ Schema is structured data that helps search engines understand and display FAQs in search results. It’s beneficial for SEO and improving user engagement.

Schema code is set in the source-code and my look like this:
{“@context”:”https:\/\/schema.org”,”@type”:”FAQPage”,”mainEntity”:[{…. [more code…]

What was Google's change in FAQ policy in 2023?
In 2023, Google made a significant update to its handling of FAQ rich snippets in search results. Previously, a website could have multiple FAQ questions displayed directly in the search results. This visibility often allowed a single website to dominate a large portion of the search results page, especially on mobile devices. However, due to concerns about user experience and fairness in search visibility, Google reduced the number of questions displayed in FAQ rich snippets.
Can Google's FAQ policy change be addressed?

Yes, addressing Google’s FAQ policy changes can be strategic. Firstly, leveraging an authority figure in your industry for the FAQs might enhance visibility as Google values reputable sources.

Secondly, given the ever-changing nature of the web and search algorithms, Google may modify its policy again. Maintaining high-quality FAQs can unexpectedly boost your website’s traffic if these FAQs start ranking in search results due to such changes.

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